Design Thinking is a fresh way to look at innovation. It’s about creating the opportunity for something really new that meets the needs of the end user in a desirable way. Design Thinking involves analytical thinking AND intuitive thinking – it requires both logic and creativity. Are you looking for a way to delight your clients and customers? Are you interested in creating new and exciting products and services in your market? Cindy Stradling of Athena Training and Consulting interviewed me about Design Thinking on her BlogTalk radio show – check it out here: http://bit.ly/JmEWZ7
In January, Susan Cain wrote in the New York Times about the superior creativity that introverts can achieve alone, compared with the noisy, chaotic experience of brainstorming in groups.
Keith Sawyer, a professor of psychology and education at Washington University in St. Louis, replies: “Reviewing all of the studies of creativity and extroversion using the “five-factor” personality model, most studies don’t show any relation between creativity and either introversion or extraversion.”
I’m a big fan of brainstorming. It’s fast and energetic. As an extravert, I find it an enjoyable way to come up with creative ideas.
However, creativity is only ONE benefit of brainstorming. Brainstorming also promotes buy-in by getting the team involved in the process and having everyone in the room to make a decision.
Brainstorming is important or helpful when:
- It is necessary to share different perspectives on an issue
- There are many paths to success
- Consensus is essential
Brainstorming works when:
- Participants have the opportunity to express their doubts/concerns
- The session is designed so the group will hear from everyone
- Strong personalities are not allowed to dominate
As a professional facilitator, I design brainstorming sessions to ensure that everyone gets their say, that concerns are shared and real buy-in is achieved. Within a brainstorming event, different processes can be used to draw out ideas from a range of personality types. For example, giving participants a minute or two to silently write ideas on post-it notes before sharing will appeal to introverts, while calling out ideas spontaneously will appeal to extraverts. Why not use both?
Creativity and innovation require contribution from diverse personality types and a range of tools to draw out ideas. Let’s keep the conversation going about how we can all contribute our talents.
What is Design Thinking?
It’s a methodology of innovation, that involves:
- Analytical thinking AND intuitive thinking
- Distinct stages, including: gathering information, framing opportunities, generating ideas and trying experiments
- Tools and techniques to help move through the stages
There are many examples of Design Thinking applied to products and environments. Design Thinking also has relevance to creating services, processes and experiences.
Why is it Helpful to Think Like a Designer?
If I’d asked customers what they wanted, they would have said “a faster horse”. This quote is attributed to Henry Ford. I love the simple way it conveys this message: Don’t base innovation on market research. To be truly innovative, meaning to create something NEW, you have no reference points for what will work. Designers use analytical thinking and creative thinking to come up with new solutions to existing opportunities or problems.
In “The Design of Business” Roger Martin describes the way the hugely successful Aeron chair was developed. It started with the designers observing that people who sit in chairs all day often shift as the upholstery gets too warm. The design for the Aeron chair features a seat and back made of mesh that allows air to flow to the body. When it was tested in the market, people hated it. They asked to see what it would look like when it was finished (i.e. with upholstery!). The company, Herman Miller, trusted their designers’ instincts and launched the chair. The chair has since won multiple design awards, achieved phenomenal sales and has a place in the Museum of Modern Art’s permanent collection.
How Do I Get Started?
One of the early stages in Design Thinking is making observations. Last week, I sat down with Mette Keating, an interior designer who uses “human-centered design” to create collaborative spaces. Mette described how she begins projects by going into a space and observing the staff. She described that often sees people who will block their computer screens with their bodies when people behind them. She also observes how people work together and move about in the space. The observations she makes help her to redesign space to allow for different needs such as privacy, collaboration and flow of work.
Design Thinker Workshop
ExperiencePoint, in partnership with IDEO, designed a workshop that features a technology-based game that helps teach the concepts of Design Thinking. I’m excited that I’m now certified to offer this course. It’s available for groups of 12 to 40. Please contact me for more information.
Each artist has his or her unique way of working, a “creative process”. A way of structuring work or actively seeking inspiration that helps the artist to get into the right headspace to create. There’s no judgment about what the process is – it’s whatever works.
I’m not an artist, but I recently realized the value of allowing myself my own creative process for my work. For example, I’m working on designing a course and what I find works well is to read the documents, make some notes and then go for a walk. Taking a walk is not my break – it’s part of my working process. When I go for a walk, my thoughts tend to flow and I get good ideas for my project. Sitting at my desk, my thoughts tend to stagnate and good work doesn’t happen.
Although I’m an independent consultant and when I’m alone I can work any way I want, I had an idea of what work looks like and what it doesn’t. It looks like sitting at a desk, typing, making notes. It doesn’t look like going for a walk, or chatting over coffee with someone who is in a different industry – though these might be just the inspiration I need to move forward. I’ve decided to stop judging my own creative process – I’m going to use what works and ditch what doesn’t!
What’s your creative process?
Here are some questions to get you thinking:
What do you think work looks like or should look like?
What helps and what doesn’t when you’re working?
Are there any ways of working that you’ve avoided, as you feel it doesn’t “look like work”?
Which of your preferred ways of working can you give yourself permission to do, even if they’re unconventional?
If you’re trying something new, is there anyone you need to communicate this to, so they know that you are working?
I’d love to hear about your creative process for getting work done and if this entry has inspired you to do anything differently!